T/WPHT 019-2023 Guidelines for High-Quality Development of Industrial and Commercial Enterprise Branding

Scope

Scope: This document specifies the terminology, definitions, strategies, methods, and verification measures for industrial and commercial enterprises to implement brand-based development. This document is primarily applicable to large and medium-sized industrial and commercial enterprises and market-oriented economic entities that firmly believe in the path of brand-based development and are committed to creating excellent brands. Small and micro-sized industrial and commercial enterprises can selectively apply some of the measures as needed; other types of brands can also refer to and apply the guidelines. Main technical content: To adapt to the needs of international economic integration and high-quality development of the domestic economy, and to overcome the problems of outdated concepts, inefficient methods, low quality, and low efficiency in the management of most enterprises; to promote enterprises to accelerate the practice of "transforming Chinese products into Chinese brands" and achieve high-quality development. This standard references the spirit of DB41/T1192-2016 *Guide for Brand Construction*, GB/T29187-2012 *Requirements for Brand Evaluation and Brand Value Assessment*, ISO9001-2000 *Quality Management System Standards*, GB/T19580-2004 *Excellence Performance Evaluation Criteria*, and *Guiding Opinions of the Central Committee of the Communist Party of China and the State Council on Quality Improvement*. Combined with the current development of industrial and commercial enterprise management, this document extensively references and integrates domestic and international research theories and practical experiences in quality and branding, and provides a new perspective on the logic of brand development to systematically sort out, identify, and describe the path of high-quality development for modern industrial and commercial enterprises. It offers a comprehensive, innovative, technical, scientific, and practical strategic combination of enterprise

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