GB/T 38372-2020 Active National standards

GB/T 38372-2020 Guidance for enterprise brand cultivation

GB/T 38372-2020 Guidance for enterprise brand cultivation

Publish Date: 2020-12-14 Implement Date: 2021-07-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Basic Information

Standard Code: GB/T 38372-2020
Standard Type: National standards
Standard Status: Active
is_force_gb: no
CCS Name: Standardized management and general provisions
ICS Name: The organization and management of the company (enterprise)
Publish Date: 2020-12-14
Implement Date: 2021-07-01
Pages: 11 pages

Scope

This standard provides guidance and recommendations for corporate brand cultivation, and outlines the factors that enterprises need to consider when organizing and resourcing brand cultivation activities, as well as in the implementation process, strategic planning, process management, measurement and evaluation, and improvement and innovation.
This standard is applicable to enterprises that engage in brand cultivation and continuously enhance their brand value.

Development Information

Word Count: 16 Thousand words Pages: 11 pages

Referenced Standards

Related Standards

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