GB/T 29185-2012
Replaced
GB/T 29185-2021
Active
National standards
GB/T 29185-2021 Brand—Vocabulary
GB/T 29185-2021 Brand—Vocabulary
Price:
$ 66
Basic Information
Standard Code:
GB/T 29185-2021
Standard Type:
National standards
Standard Status:
Active
is_force_gb:
no
CCS Name:
Standardized management and general provisions
ICS Name:
Patents, intellectual property rights
Publish Date:
2021-10-11
Implement Date:
2022-02-01
Pages:
17 pages
Scope
This document defines basic brand terms, brand evaluation terms, brand cultivation and management terms, and other terms related to brands.
This document is applicable to organizations conducting brand evaluation, brand cultivation and management, and other brand-related activities.
Development Information
Replace the following standards
Related Standards
GB/T 29186-2012
Replaced
GB/T 29186-2012 Brand value—Elements
GB/T 29187-2012
Active
GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation
GB/T 29188-2012
Replaced
GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method
GB/T 31277-2014
Replaced
GB/T 31277-2014 Brand valuation—Retail industry
GB/T 31278-2014
Replaced