T/HBLS 0021.7-2023 Active Group standards

T/HBLS 0021.7-2023 Jianghan Rice, Part 7: Brand Management Standards

Publish Date: 2023-12-14 Implement Date: 2023-12-15 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/HBLS 0021.7-2023

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Integrated

ICS Name: Comprehensive quality

Publish Date: 2023-12-14

Implement Date: 2023-12-15

Scope

Scope: This document defines the terms and definitions of the "Jianghan Rice" brand, stipulates the basic principles and application conditions, the review procedures and content for use permits, and the requirements for management and supervision. This document applies to rice processing and operating core enterprises that have been audited and approved to use the "Jianghan Rice" regional public brand. Main technical content: 3. Terms and definitions The following terms and definitions apply to this document. - "Jianghan Rice" brand A brand that meets the requirements of T/HBLS 0021.4 and obtains a use permit for the "Jianghan Rice" regional public brand, featuring high-quality rice products in terms of service, quality, and reputation, and displaying the "Jianghan Rice" regional public brand logo. - "Jianghan Rice" products Rice products that meet the requirements of T/HBLS 0021.4 and obtain a use permit for the "Jianghan Rice" regional public brand. - "Jianghan Rice" brand logo A logo designed based on the "Jianghan Rice" regional public brand trademark, including proprietary text, patterns, letters, numbers, three-dimensional symbols, colors, and sounds, as well as combinations of these elements. 4. Basic principles and application conditions 4.1.1 Voluntary principle The review and approval process for the "Jianghan Rice" brand use permit is open to 37 counties (cities and districts) in the Jianghan Plain region listed in Appendix A. Any legally registered rice processing enterprises or cooperatives with a certain reputation and scale within the Jianghan Plain region may voluntarily apply. 4.1.2 Fairness principle The review and certification process for the "Jianghan Rice" brand use permit is fact-based, objective, transparent, and scientifically rigorous. 4.1.3 Dynamic principle The "Jianghan Rice" brand use permit applies the management and supervision provisions of this standard to conduct a "dynamic entry and exit" of user