T/SHAA 0002.8-2024 Digital Advertising Part 8: Technical Specification for Digital Television Advertising Content

Scope

Scope: This document stipulates the basic requirements for TV advertisements in digital advertising, including advertising content, advertising technology, advertising broadcasting, advertising review, and price verification requirements. This document applies to all natural persons, legal entities, or other organizations in Shanghai that provide digital TV advertising design, production, agency, and dissemination services, as well as to natural persons, legal entities, or other organizations that design, produce, and disseminate digital TV advertisements for the promotion of goods or services on their own or by entrusting others to do so. Main technical content: With the development of digital technology and changes in the advertising market, digital TV advertising, as an important component of digital advertising, is gaining increasing influence in the media field. To promote the standardization, professionalization, and sustainable development of the digital TV advertising industry and protect the rights and interests of advertisers and consumers, under the guidance of the Shanghai Municipal Administration for Market Regulation, the Shanghai Advertising Association and the Shanghai Advertising Research Institute, together with leading enterprises in the industry, plan to compile this document. This document will provide guidance and support for the development of the digital TV advertising industry, and promote the stability and sustainable development of the market.

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