T/SHAA 0002.4-2024 Digital Advertising, Part 4: User Information Protection

Scope

Scope: This document stipulates the protection requirements, protection principles, protection measures, processing rules, requirements for processing face recognition information, requirements for cross-platform information use, requirements for processing sensitive personal information, and requirements for cross-border provision of personal information in digital advertising. This document applies to all natural persons, legal persons, or other organizations in Shanghai that provide digital advertising design, production, agency, and release services, as well as to natural persons, legal persons, or other organizations that design, produce, and release digital advertisements on their own or by entrusting others for the purpose of promoting goods or services. This document applies to legal personal information processors registered with the industrial and commercial administration in Shanghai, as well as to overseas processors who cooperate with personal information processors in Shanghai to process personal information through remote services. Main technical content: Digital advertising is a form of online marketing and dissemination activities conducted through the Internet and streaming media content. This document aims to prevent the abuse of user information and infringement of rights in digital advertising dissemination activities, guide digital advertising practitioners, including natural persons, enterprises, and other organizations, as information processors in how to protect user information during digital advertising dissemination activities, and promote the healthy development of the advertising industry.

Development Information

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