T/SHAA 0002.5-2024 Digital Advertising, Part 5: Data Application and Security

Scope

Scope: This document stipulates the principles of data application in digital advertising and the security requirements for data application links and application scenarios. This document applies to all companies and institutions involved in the data advertising business, including advertisers, advertising media and traffic platforms, users, advertising agencies, advertising technology companies, advertising monitoring companies, advertising data technology service companies, and other third-party organizations (such as specialized MCN agencies, digital advertising software service providers, virtual digital human production companies, AI advertising companies, etc.); Main technical content: Digital advertising is a form of online marketing and communication activities conducted through the Internet and streaming media content. This document aims to regulate the activities related to data collection, application, exchange, storage, transmission, verification, and deletion involved in digital advertising during the preparation of creative and planning for digital advertising campaigns, the execution of media purchasing and feedback evaluation, and the summary and analysis after the end of the campaign, in order to avoid problems in data consistency, operational standardization, commercial data security, and personal information protection, and to promote the healthy development of the advertising industry.

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