T/SHAA 0002.9-2024 Digital Advertising Part 9: Technical Specifications for Digital Audio Advertising Content

Scope

Scope: This document specifies the types of digital audio advertising, the principles of content review, the process of content review, content requirements, advertising file requirements, advertising technical requirements, and advertising settlement rules. This document applies to all natural persons, legal persons, or other organizations in Shanghai that provide digital audio advertising design, production, agency, and distribution services, as well as to natural persons, legal persons, or other organizations that design, produce, and distribute digital audio advertisements on their own or by entrusting others to promote goods or services. Main technical content: In the era of globalization, digitalization, and internationalization, the ecological construction of the digital audio advertising industry in the 5G and AI era is particularly important, and the development prospects of the digital audio advertising industry in Shanghai are broad. In order to standardize the production, review, and distribution of digital audio advertising and promote the sustainable and healthy development of the digital audio advertising market, under the guidance of the Shanghai Municipal Administration for Market Regulation, the Shanghai Advertising Association and Shanghai University, Shanghai Advertising Research Institute organized industry brand enterprises, digital media, and digital advertising companies to plan and compile this document. By using digital technologies such as 5G to improve transmission speed and content quality, and using intelligent technologies such as AI to optimize recommendation algorithms and diversified presentation forms, digital audio advertising will better meet user needs, increase brand exposure and user stickiness, and adapt to the development requirements of the digital era.

Development Information

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