T/SHAA 0002.2-2024 Digital Advertising Part 2: Code of Conduct

Scope

Scope: This document stipulates the norms of conduct for advertisers in digital advertising services or advertising campaigns, programmatic purchasing norms, online live-stream marketing norms, honest business practices in digital advertising, fair competition norms in digital advertising, digital advertising business management norms, digital advertising contract signing management norms, transparent service norms in digital advertising, digital advertising placement monitoring norms, conduct norms for advertising endorsers, and consumer complaint handling norms. This document applies to all natural persons, legal persons, or other organizations in Shanghai that provide digital advertising design, production, agency, and distribution services, as well as to natural persons, legal persons, or other organizations that design, produce, and distribute Internet advertisements for the promotion of goods or services on their own or by entrusting others to do so. Main technical content: This document aims to regulate the conduct in all aspects of digital advertising, define the norms of conduct for digital advertisers, ensure the standardization and replicability of the operating model of the digital advertising industry, and ensure the uniformity of digital advertising content placement and monitoring and review.

Development Information

Same series standard

Related Standards