T/SBPA 001-2023 Active Group standards

T/SBPA 001-2023 Guidelines for the Evaluation of Well-Known Brands in Suzhou

T/SBPA 001-2023

Publish Date: 2023-10-17 Implement Date: 2023-10-17 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/SBPA 001-2023

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: -

ICS Name: Patents, intellectual property rights

Publish Date: 2023-10-17

Implement Date: 2023-10-17

Scope

Main technical content: This document stipulates the evaluation terms and definitions of well-known brands in Suzhou, brand construction goals, brand organization construction, brand system construction, brand culture and concept construction, brand construction practices, product-type brand construction, manufacturing-link brand construction, marketing-link brand construction, operation-link brand construction, after-sales-link brand construction, service-type enterprise brand construction, brand construction effects, and evaluation rules. This document is applicable to enterprises, products, and services registered and legally operating within the administrative area of Suzhou for conducting brand evaluations and providing guidance on brand construction. It is also applicable to brand service agencies providing consulting and advisory services, as well as to third-party evaluations.