GB/T 31278-2014
Active
National standards
GB/T 31278-2014 Brand valuation—Apparel,shoe and hat industry
GB/T 31278-2014 Brand valuation—Apparel,shoe and hat industry
Basic Information
Standard Code:
GB/T 31278-2014
Standard Type:
National standards
Standard Status:
Active
is_force_gb:
no
CCS Name:
Standardized management and general provisions
ICS Name:
Patents, intellectual property rights
Publish Date:
2014-09-30
Implement Date:
2014-12-01
Pages:
12 pages
Scope
This standard specifies the relevant requirements for the calculation model, evaluation indicators, and evaluation process of brand value in the textile and apparel, footwear, and hat industries.
This standard is applicable to the evaluation of brand value in textile and apparel, footwear, and hat (industries) enterprises or enterprise groups (hereinafter collectively referred to as enterprises), and can also serve as a basis for industry organizations and third parties to conduct brand value evaluations of enterprises. Other enterprises in the textile and accessories fields can also refer to and implement it accordingly.
Development Information
Referenced Standards
Related Standards
GB/T 29185-2012
Replaced
GB/T 29186-2012
Replaced
GB/T 29186-2012 Brand value—Elements
GB/T 29187-2012
Active
GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation
GB/T 29188-2012
Replaced
GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method
GB/T 31277-2014
Replaced
GB/T 31277-2014 Brand valuation—Retail industry
GB/T 31279-2014
Active