T/SHMHZQ 017-2021 Active Group standards

T/SHMHZQ 017-2021 Social media environment social marketing and brand building guideline

Publish Date: 2021-09-28 Implement Date: 2021-09-28 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/SHMHZQ 017-2021

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Economic and cultural

ICS Name: Patents, intellectual property rights

Publish Date: 2021-09-28

Implement Date: 2021-09-28

Scope

Scope: This document specifies the terms and definitions of social marketing and brand building in the social media environment, as well as brand-building methods; Main technical content: 1. Scope 2. Terms and definitions 3. Brand-building methods 3.1 General principles 3.2 Brand positioning 3.3 Brand planning 3.4 Brand construction 3.5 Brand communication 3.6 Brand maintenance 4. Brand verification 4.1 Basic requirements 4.2 Verification methods