T/CAQ 10307-2023 Manufacturing enterprise brand development index evaluation criteria

Scope

Scope: This document stipulates the evaluation principles, evaluation index system, data sources, calculation methods, evaluation process, and result feedback process for the brand development index of manufacturing enterprises. This document is applicable to all types of manufacturing enterprises engaged in brand building. It provides a basis for selecting and determining indicators for evaluating the brand development index of enterprises, and at the same time, provides guidance for enhancing their brand-building capabilities. Other types of enterprises can also refer to and apply it. Main technical content: This document, based on the common characteristics and actual situations of brand management in Chinese manufacturing enterprises, relevant research results in the field of brand value evaluation, practical experiences and empirical studies such as the commissioned project "Research on the Current Situation of Chinese Manufacturing Brands" by the Science and Technology Department of the Ministry of Industry and Information Technology, and with the aim of effectively enhancing the brand competitiveness of enterprises, summarizes the evaluation framework and evaluation criteria for the brand development index of manufacturing enterprises. This document provides management tools and a basis for brand building and evaluation in manufacturing enterprises. By using quantitative evaluation of brands, it feedbacks business results, promotes business improvement, allocates resources rationally, and continuously optimizes and improves key links and weak links in the process of brand building. Manufacturing enterprises can also conduct self-evaluations of their brands based on this document.

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