T/CCBD 21-2023 Brand Value Evaluation of Edible Vegetable Oil
T/CCBD 21-2023
Basic Information
Scope
Scope: This document specifies the requirements for enterprise brand value evaluation models, brand strength evaluation indicators, brand value evaluation processes, and evaluation reports in the edible vegetable oil industry. This document is applicable to the brand value evaluation of edible vegetable oil enterprises and can also provide a basis for their brand building and value enhancement. Main technical content: This document specifies the requirements for enterprise brand value evaluation models, brand strength evaluation indicators, brand value evaluation processes, and evaluation reports in the edible vegetable oil industry. The overall structure of this document is as follows: 1. Scope; 2. Normative reference documents; 3. Terms and definitions; 4. Brand value evaluation model; 5. Brand strength evaluation indicators; 6. Brand value evaluation process; 7. Evaluation reports