T/GDTA 004-2021 Active Group standards

T/GDTA 004-2021 The evaluation of high-value trademark brands requires

Publish Date: 2021-09-01 Implement Date: 2021-09-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/GDTA 004-2021

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Economic and cultural

ICS Name: Patents, intellectual property rights

Publish Date: 2021-09-01

Implement Date: 2021-09-01

Scope

Main technical content: 1. Scope introduction: Introduces the main content and applicable scope of this standard. 2. Normative reference documents: Introduces the national standards that should be followed in the evaluation of high-value trademarks and brands referenced in this standard. 3. Terms and definitions: Emphasizes the definitions of trademarks, trademark brands, high-value trademark brands, and trademark brand strength. 4. Evaluation principles: Specifies that the evaluation of trademark value should follow the principles of independence, objectivity, fairness, and scientificity to ensure that the evaluation results are scientifically reasonable and reliable. 5. Evaluation criteria: Specifies the conditions that trademark brands participating in the evaluation of high-value trademarks and brands should meet. 6. Evaluation factors: Requires that the evaluation of high-value trademarks and brands include market competitiveness factors, legal factors, consumer perception factors, and brand development factors. 7. Evaluation methods: Specifies the evaluation formula for high-value trademarks and brands. 8. Evaluation management: Requires that the evaluation agency should promptly send the evaluation report to the applicant and issue a certificate of evaluation results, clarify the content that should be included in the evaluation report, and require that the applicant's application materials should be objective and true.