T/CCBD 2-2016 Active Group standards

T/CCBD 2-2016 Brand evaluation national integrated channel

Publish Date: 2016-12-01 Implement Date: 2016-12-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CCBD 2-2016

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Mechanical Integration

ICS Name: Patents, intellectual property rights

Publish Date: 2016-12-01

Implement Date: 2016-12-01

Scope

Scope: This standard specifies the requirements related to the measurement model, evaluation indicators, and evaluation process for brand evaluation of satellite comprehensive channels in the television industry. This standard applies to the brand evaluation of satellite comprehensive channels in the television industry and can also serve as a basis for industry organizations and third parties to conduct brand evaluations of satellite comprehensive channels in the television industry. Main technical content: The main content of this standard includes five main parts: "Terms and Definitions", "Brand Value Measurement Model", "Brand Strength Coefficient Measurement Indicators", and "Evaluation Process", as well as Appendix A, which specifies the brand strength coefficient indicators and explanations.