T/CCBD 29-2024 Active Group standards

T/CCBD 29-2024 National Chic Brand Value Evaluation Guideline

Publish Date: 2024-09-30 Implement Date: 2024-10-30 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CCBD 29-2024

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Integrated

ICS Name: Patents, intellectual property rights

Publish Date: 2024-09-30

Implement Date: 2024-10-30

Scope

Scope: This document provides the basis for evaluating the value of national-chic brands, including brand strength, evaluation methods, and evaluation processes. This document is applicable to the evaluation of the value of national-chic brands. Main technical content: This document provides the basis for evaluating the value of national-chic brands, including brand strength, evaluation methods, and evaluation processes. The overall structure of this document is as follows: 1. Scope; 2. Normative reference documents; 3. Terms and definitions; 4. Evaluation basis; 5. Brand strength; 6. Evaluation methods; 7. Evaluation processes