T/HNSSBPPXH 0004-2022 High-value trademark brand evaluation specification

Scope

Scope: This document specifies the terms and definitions, evaluation principles, eligibility criteria, evaluation elements, evaluation methods, and evaluation management requirements for the evaluation of high-value trademark brands. Main technical content: This standard is divided into seven chapters, with the main content as follows: 1. Scope: Introduces the main content and scope of application of this standard. 2. Normative reference documents: Introduces the national standards that should be followed in the evaluation of high-value trademark brands referred to in this standard. 3. Terms and definitions: Emphasizes the definitions of trademarks, trademark brands, high-value trademark brands, trademark brand strength, trademark brand value, and evaluation benchmark date. 4. Evaluation principles: Specifies that the evaluation of trademark value should follow the principles of independence, objectivity, fairness, and scientificity to ensure that the evaluation results are scientifically reasonable and reliable. 5. Evaluation approaches and methods: Evaluates the value of trademark brands in accordance with Article 5 of GB/T 29187-2012 "Brand Evaluation - Requirements for Brand Value Evaluation". 6. Evaluation conditions: The evaluation of high-value trademark brands requires considering factors such as market competitiveness, legal factors, consumer perception, and the development genes of trademark brands. 7. Evaluation management: Specifies that the evaluation agencies should send the evaluation reports to the applicant institutions in a timely manner and issue evaluation result certificates, clarify the contents that should be included in the evaluation reports, and require the applicant institutions to provide objective and true application materials.

Development Information

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