T/GDTA 002-2021 Active Group standards

T/GDTA 002-2021 Marketing value evaluation work specification

Publish Date: 2021-03-16 Implement Date: 2021-03-16 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/GDTA 002-2021

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Economic and cultural

ICS Name: Patents, intellectual property rights

Publish Date: 2021-03-16

Implement Date: 2021-03-16

Scope

Scope: This document specifies the evaluation principles, requirements for evaluation institutions and personnel, evaluation procedures, and evaluation requirements for the evaluation of trademark value. This document is applicable to the evaluation of trademark value. Main technical content: 1. Scope introduction: Introduces the main content and scope of application of this standard. 2. Normative reference documents: Introduces the national standards that should be followed in the evaluation of trademark value referred to in this standard. 3. Terms and definitions: Based on GB/T 29187-2012, it focuses on defining trademarks, trademark value, trademark value evaluation, trademark strength, evaluation report date, evaluation reference date, etc. 4. Evaluation principles: Specifies that the evaluation of trademark value should follow the principles of voluntariness, independence, objectivity, fairness, and scientificity to ensure that the evaluation results are scientifically reasonable and reliable. 5. Evaluation institutions and personnel: Specifies that the Guangdong Trademark Association shall establish a special working body for trademark value evaluation, the Trademark Value Evaluation Working Committee, which is responsible for trademark value evaluation. It specifies the working responsibilities of the initial evaluators, technical evaluation experts, review expert groups, and completion personnel of evaluation reports, as well as the requirements for their qualifications. 6. Evaluation procedures: Specifies the requirements for applying for trademark value evaluation and the workflow of the evaluation. Both applicants and applicant institutions must meet the corresponding qualification conditions and submit the corresponding materials before they can apply for and participate in trademark value evaluation. It specifies that the technical evaluation of trademark value includes five steps: initial evaluator estimation, expert technical evaluation, formation of