T/SHAA 0002.7-2024 Active Group standards

T/SHAA 0002.7-2024 Digital Advertising Part 7: Guidelines for Digital Outdoor Advertising Publication and Evaluation

Publish Date: 2024-08-28 Implement Date: 2024-09-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Price: $ 20.00

Out of stock

Basic Information

Standard Code: T/SHAA 0002.7-2024

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Integrated

ICS Name: The company's (enterprise's) services

Publish Date: 2024-08-28

Implement Date: 2024-09-01

Scope

Scope: This document stipulates the setting principles of digital outdoor advertising, the requirements for facility installation and ad release, the evaluation indicators of media value, and the requirements that third-party market monitoring and media value evaluation agencies should follow during the evaluation process. This document applies to all natural persons, legal persons, or other organizations in Shanghai that provide digital outdoor advertising design, production, agency, and release services. It also applies to natural persons, legal persons, or other organizations that design, produce, and release digital advertisements on their own or entrust others to do so for the purpose of promoting goods or services. Main technical content: Based on the actual positioning and development requirements of Shanghai as a globalized, digitalized, and internationalized metropolis. The ecological construction goal of Shanghai's outdoor advertising industry in the era of 5G and AI is to establish a world-leading intelligent outdoor advertising system and create a colorful scene atmosphere of a first-class world city. Digital outdoor media can quickly create a large image of the scene atmosphere and the image function of the place where it is installed, as well as intelligent facilities that can link consumers and suppliers in real time and their linkable industrial functions. It should be considered in the context of the sustainable development of digital cities and smart cities, and combined with major urban construction projects, urban planning, and urban design to promote the intelligent practice of the outdoor advertising industry. Under the guidance of urban space planning and industrial planning, we should give full play to the imagination and creativity of the digital outdoor advertising industry and explore new development space for digital outdoor media.