T/CAQ 10308-2024 Active Group standards

T/CAQ 10308-2024 Brand story evaluation specification

Publish Date: 2024-05-31 Implement Date: 2024-06-05 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CAQ 10308-2024

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Patents, intellectual property rights

Publish Date: 2024-05-31

Implement Date: 2024-06-05

Scope

Scope: This document stipulates the principles, indicators, processes, and requirements for evaluating brand stories. This document is applicable to nationwide brand story competition evaluation activities across all industries. Other third-party institutions' brand story evaluation activities and in-house brand story-related activities can refer to and use it as a reference. Main technical content: This document takes "telling good Chinese brand stories, enhancing the core competitiveness of Chinese brands, helping to build a favorable image of Chinese brands, and strengthening China's international discourse power" as its starting point. It is based on the practice of the "National Brand Story Competition" organized by the China Quality Association over the years. In response to the need to do a good job in evaluating brand stories, which is a key link in standardizing brand story expression, improving brand story quality, and guiding the development of brand stories, this document stipulates the basic requirements for evaluating brand stories from the aspects of principles, indicators, processes, and requirements, providing a basis for organizing brand story evaluations.