T/YTQB 0004-2022 Criteria for evaluating the brand of small, medium, and micro enterprises
T/YTQB 0004-2022 Criteria for evaluating the brand of small, medium, and micro enterprises
Basic Information
Scope
Scope: This document stipulates the evaluation principles, basic conditions, indicator system, and evaluation methods for the evaluation of SME brand value. This document applies to the evaluation of SME brand value; Main technical content: 1. Scope This document stipulates the evaluation principles, basic conditions, indicator system, and evaluation methods for the evaluation of SME brand value. This document applies to the evaluation of SME brand value. 2. Normative references The content of the following documents is an integral part of this document through normative references. Among them, the referenced documents with a specified date apply only to the version corresponding to that date; the unspecified date referenced documents, the latest version (including all amendment lists) applies to this document. GB/T 29185 - Brand Terminology 3. Terms and definitions The terms and definitions defined in GB/T 29185 apply to this document. 4. Evaluation principles Voluntary and fair All SMEs that meet the declaration conditions within Yantai City can apply for self-declaration. Objective and fair The evaluation is conducted by qualified independent third-party evaluation organizations, who review the materials and conduct on-site assessments without interference from any organization or individual. Open and transparent The evaluation process is open and transparent, and subject to corporate and social supervision. Scientific and standardized The evaluation indicators and content are scientifically formulated, and the evaluation process is conducted in a standardized manner. 5. Basic conditions SMEs registered and established within Yantai City for more than three years (inclusive) are eligible to apply. Actively fulfill social responsibilities and have no bad credit records. No product quality supervision and inspection failures or quality and safety incidents within the past three years. 6. Brand evaluation indicator syste