GB/T 29185-2012
Replaced
T/ZSEBPA 2-2023
Active
Group standards
T/ZSEBPA 2-2023 Brand management system requirements
T/ZSEBPA 2-2023 Brand management system requirements
Price:
$ 20.00
Basic Information
Standard Code:
T/ZSEBPA 2-2023
Standard Type:
Group standards
Standard Status:
Active
is_force_gb:
no
CCS Name:
-
ICS Name:
Patents, intellectual property rights
Publish Date:
2023-06-25
Implement Date:
2023-06-30
Scope
Main technical content: This document specifies the organizational environment, leadership role, planning, support, operation, performance evaluation, and improvement for organizations to establish a brand management system. This document is applicable to organizations establishing a brand management system.
Development Information
Related Standards
GB/T 29186-2012
Replaced
GB/T 29186-2012 Brand value—Elements
GB/T 29187-2012
Active
GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation
GB/T 29188-2012
Replaced
GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method
GB/T 31277-2014
Replaced
GB/T 31277-2014 Brand valuation—Retail industry
GB/T 31278-2014
Replaced