T/SHAA 0002.1-2024 Digital Advertising Part 1: General Principles
T/SHAA 0002.1-2024 Digital Advertising Part 1: General Principles
Basic Information
Scope
Scope: This document defines the classification of digital advertising and the requirements for all parties involved in digital advertising. This document applies to all natural persons, legal persons, or other organizations in Shanghai that provide digital advertising design, production, agency, and publishing services. It also applies to natural persons, legal persons, or other organizations that design, produce, and publish digital advertisements on their own or by entrusting others to promote goods or services. Main technical content: This document aims to clarify the main parties involved in digital advertising, define the responsibilities of all parties in digital advertising, ensure the standardization and replicability of the operating mode of the digital advertising industry, and ensure the uniformity of digital advertising content deployment and monitoring and review.