T/SHAA 0002.6-2024 Active Group standards

T/SHAA 0002.6-2024 Digital Advertising, Part 6: Search Advertising Release Requirements

Publish Date: 2024-08-28 Implement Date: 2024-09-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/SHAA 0002.6-2024

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Integrated

ICS Name: The company's (enterprise's) services

Publish Date: 2024-08-28

Implement Date: 2024-09-01

Scope

Scope: This document stipulates the basic requirements for search ads, keyword setting requirements, ad content requirements, landing page requirements for ads, website construction service requirements, and requirements for search ads in special industries. This document applies to all natural persons, legal persons, or other organizations in Shanghai that provide search ad design, production, agency, and release services. It also applies to natural persons, legal persons, or other organizations that design, produce, and release search ads on their own or entrust others to do so for the purpose of promoting goods or services. Main technical content: Search ads have always been an important component of internet advertising. With the development of search technology and changes in the operating environment, search ads have migrated from PC to mobile devices, and new forms of search have emerged continuously. In order to ensure the long-term development of digital search ads in a regulated and orderly market environment, this document has been formulated.