T/CCBD 23.1-2023 Active Group standards

T/CCBD 23.1-2023 New Consumer Brand Influence Evaluation Part 1: General Principles

Publish Date: 2023-06-15 Implement Date: 2023-06-15 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CCBD 23.1-2023

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Integrated

ICS Name: Patents, intellectual property rights

Publish Date: 2023-06-15

Implement Date: 2023-06-15

Scope

Scope: This part of T/CCBD 23 defines the terms, evaluation requirements, evaluation agency and personnel requirements, evaluation principles, evaluation index system, evaluation process, and evaluation results for the impact evaluation of new consumer brands. This part is applicable to organizations conducting impact evaluations of new consumer brands, and it can also serve as a basis for guiding third-party organizations in the preparation of standards for impact evaluations of new consumer brands and the implementation of related activities. Main technical content: This part of T/CCBD 23 defines the terms, evaluation requirements, evaluation agency and personnel requirements, evaluation principles, evaluation index system, evaluation process, and evaluation results for the impact evaluation of new consumer brands. The overall structure of this document is as follows: 1 Scope; 2 Normative reference documents; 3 Terms and definitions; 4 Evaluation requirements; 5 Evaluation agency and personnel requirements; 6 Evaluation principles; 7 Evaluation index system; 8 Evaluation process; 9 Evaluation results