T/CCBD 22-2023 Active Group standards

T/CCBD 22-2023 Brand professional staff capability requirements

Publish Date: 2023-04-20 Implement Date: 2023-04-20 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CCBD 22-2023

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Integrated

ICS Name: Patents, intellectual property rights

Publish Date: 2023-04-20

Implement Date: 2023-04-20

Scope

Scope: This document specifies the qualifications, basic requirements, and grading standards for brand managers. This document classifies the competencies of brand professionals who engage in brand planning, brand shaping, brand promotion, brand maintenance, brand operation, and brand evaluation. Main technical content: This document specifies the qualifications, basic requirements, and grading standards for brand managers. The overall structure of this document is as follows: 1 Scope; 2 Normative reference documents; 3 Terms and definitions; 4 Professional technical assessment requirements; 5 Theoretical knowledge requirements; 6 Professional competency requirements; 7 Weighting factors