T/SBPA 002-2024 Active Group standards

T/SBPA 002-2024 Evaluation Guidelines for Symbolic Brands in Suzhou Industries

Publish Date: 2024-10-30 Implement Date: 2024-10-30 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/SBPA 002-2024

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: -

ICS Name: Patents, intellectual property rights

Publish Date: 2024-10-30

Implement Date: 2024-10-30

Scope

Main technical content: This document specifies the evaluation terminology and definitions of industry-iconic brands in Suzhou City, the effectiveness of brand building, the role of industry brands, brand culture, brand influence, brand recognition, brand value, and evaluation rules. This document is applicable to the evaluation of the popularity of enterprises, products, and services registered and legally operated within the administrative area of Suzhou City, as well as to the guidance of brand building. It is also applicable to consulting and advisory services provided by brand service agencies, and to third-party evaluations.