T/CCBD 13-2021 Brand Value Evaluation, Edible Mushroom
T/CCBD 13-2021 Brand Value Evaluation, Edible Mushroom
Basic Information
Scope
Scope: This document specifies the requirements for the brand value assessment model, brand strength evaluation indicators, brand value assessment process, and evaluation reports in the edible fungi industry. This document is applicable to edible fungi brand value assessment activities. Main technical content: This document specifies the requirements for the brand value assessment model, brand strength evaluation indicators, brand value assessment process, and evaluation reports in the edible fungi industry. The overall structure adopted by this standard is as follows: 1 Scope; 2 Normative reference documents; 3 Terms and definitions; 4 Brand value assessment model; 5 Brand strength evaluation indicators; 6 Brand value assessment process; 7 Evaluation reports