T/NNAS 026-2025 Guidelines for Brand Building in Guangxi

Scope

Scope: This document provides guidance on the general principles of Guangxi brand building, the functions of stakeholders involved in brand building, brand strategic planning, brand maintenance and risk prevention, enhancing brand competitiveness, transmitting brand value, and evaluating and improving the performance of brand building. This document is applicable to brand-building activities in Guangxi. Main technical content: (1) Terms and definitions: This section covers relevant terms and definitions for brand-building work in Guangxi. (2) General principles: This section proposes the relevant principles of brand building. (3) Functions of stakeholders involved in brand building: This section describes the functions of brand management agencies, brand operators, and brand users. (4) Brand strategic planning: This section clarifies the basic principles of brand strategic planning, stipulating the content related to brand positioning, brand architecture, construction goals, core values, and strategic implementation. (5) Brand maintenance and risk prevention: This section follows the provisions of GB/T 39904. (6) Enhancing brand competitiveness: This section stipulates the content related to resource elements, quality levels, technological innovation, service levels, and intangible factors that influence brand competitiveness. (7) Transmitting brand value: This section sets corresponding regulations for brand identification and brand communication. (8) Evaluating and improving the performance of brand building: This section specifies the key performance indicators for brand building and stipulates the content related to monitoring and evaluation, and continuous improvement and enhancement.

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