GB/T 39906-2021 Active National standards

GB/T 39906-2021 Requirements on brand management

Publish Date: 2021-03-09 Implement Date: 2021-10-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Basic Information

Standard Code: GB/T 39906-2021

Standard Type: National standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Patents, intellectual property rights

Publish Date: 2021-03-09

Implement Date: 2021-10-01

Pages: 15 pages

Scope

This document establishes the principles of brand management and stipulates the general requirements for the organization and resources of brand management, brand strategy, brand management planning and implementation, and brand management evaluation and improvement. This document is applicable to all types of organizations that aim to enhance brand value through brand management activities.