T/CQCA 019.1-2023 Active Group standards

T/CQCA 019.1-2023 "Offer High-Quality Products" Regional Public Brand Management Part 1: Logo Image Management Standards

T/CQCA 019.1-2023

Publish Date: 2023-10-27 Implement Date: 2023-10-30 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CQCA 019.1-2023

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Integrated

ICS Name: Patents, intellectual property rights

Publish Date: 2023-10-27

Implement Date: 2023-10-30

Scope

Main technical content: This standard stipulates the general requirements for the image management of the "Feng Shang Haopin" regional public brand logo, promotion and dissemination, logo use, and brand image maintenance, and is applicable to the use and management of the "Feng Shang Haopin" logo image. Chapter 4 "General Requirements" stipulates the rights and interests of the logo, promotion, protection, and daily management. Chapter 5 "Promotion and Dissemination" clarifies the main bodies and their responsibilities for various types of promotion, so as to jointly do a good job in brand promotion and dissemination. Chapter 6 "Logo Use" sets requirements for the use and authorization of the logo. Chapter 7 "Brand Image Maintenance" stipulates the management mechanism, enterprise reporting, and irregularity handling procedures (such as interviews, suspension, rectification, withdrawal, and legal accountability). This standard is an important component of the technical support of the Chongqing City Quality Association for the construction of the "Feng Shang Haopin" regional public brand in Fengjie County. By formulating and issuing the Chongqing City Quality Association group standard "Management of the 'Feng Shang Haopin' Regional Public Brand - Part 1: Logo Image Management Norms", it promotes the standardization of the management of the "Feng Shang Haopin" logo image, and also provides a relatively mature management model for other districts and counties across the city that are about to carry out regional public brand construction as a reference.