T/CCBD 1-2016 Active Group standards

T/CCBD 1-2016 Brand Value Evaluation of Time-honored Brands

Publish Date: 2016-12-01 Implement Date: 2016-12-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CCBD 1-2016

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Patents, intellectual property rights

Publish Date: 2016-12-01

Implement Date: 2016-12-01

Scope

Scope: This standard specifies the relevant requirements for the evaluation model, evaluation indicators, and evaluation process of the brand value of time-honored brands. This standard applies to the evaluation of the brand value of time-honored brands and can also be used as a basis for industry organizations and third parties to conduct brand value evaluations of time-honored brands; Main technical content: The content of this standard involves the framework of time-honored brand evaluation, including evaluation objectives, evaluation calculation models, evaluation indicators, and evaluation calculation processes. The main content of the standard includes four main parts: "Terms and Definitions", "Evaluation Model for the Brand Value of Time-Honored Brands", "Evaluation Indicators for the Brand Strength of Time-Honored Brands", and "Evaluation Process for the Brand Value of Time-Honored Brands".