T/CNFPIA 4003-2017 Active Group standards

T/CNFPIA 4003-2017 The Evaluation Guidelines for the Brand Value of Wood Products Brands

Publish Date: 2017-12-20 Implement Date: 2017-12-20 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CNFPIA 4003-2017

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Patents, intellectual property rights

Publish Date: 2017-12-20

Implement Date: 2017-12-20

Scope

Scope: This standard specifies the terms and definitions, evaluation principles, and evaluation methods related to the evaluation of brands of wood-based forestry products enterprises. This standard is applicable to the value evaluation of brands of wood-based forestry products enterprises or enterprise groups (hereinafter collectively referred to as enterprises), and can also serve as a basis for industry organizations and third parties to conduct brand value evaluations of enterprises. However, when evaluating brands of different product categories, appropriate adjustments can be made based on the characteristics of these product categories, and different weights can be assigned to the indicators. Main technical content: This standard includes 7 parts and 1 appendix. 1. Part 1 of this standard defines the scope of the standard. It can serve as the basic basis for the value evaluation of brands of wood-based forestry products enterprises or enterprise groups, and can also serve as a basis for industry organizations and third parties to conduct brand value evaluations of enterprises. However, when evaluating the brands of specific enterprises or enterprise groups, it is necessary to independently establish corresponding evaluation guidelines and assign different weights to each indicator. 2. Part 2 of this standard specifies the normative reference documents. 3. Part 3 of this standard defines various terms and their definitions, listing the nouns and specialized terms involved in the standard. 4. Part 4 of this standard defines the principles of brand evaluation, including: transparency, effectiveness, reliability, adequacy, objectivity, and continuous improvement, etc. Each principle is annotated. 5. Part 5 of this standard defines the method of evaluating the brands of wood-based forestry products. This part establishes the method of evaluating the brands of wood-based forestry products - the multi-cycle excess return method. 6. Part 6 of this standard defines th