T/CCBD 12-2021 Active Group standards

T/CCBD 12-2021 Brand Building Pioneer Evaluation Specification

Publish Date: 2021-08-31 Implement Date: 2021-08-31 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CCBD 12-2021

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Integrated

ICS Name: Patents, intellectual property rights

Publish Date: 2021-08-31

Implement Date: 2021-08-31

Scope

Scope: This document specifies the principles and requirements for the evaluation of brand-building leaders. This document is applicable to the evaluation of organizations that play a leading and guiding role in brand-building work, and also provides a reference for brand-building; Main technical content: This document specifies the principles and requirements for the evaluation of brand-building leaders. The overall structure adopted by this standard is: 1 Scope; 2 Normative reference documents; 3 Terms and definitions; 4 Evaluation principles; 5 Evaluation dimensions; 6 Evaluation of brand-building leaders