T/CCBD 17-2022 Brand Value Evaluation Automotive Rescue Service Industry
T/CCBD 17-2022 Brand Value Evaluation Automotive Rescue Service Industry
Basic Information
Scope
Scope: This document specifies the brand value evaluation model, brand strength evaluation indicators, and the content of the brand value evaluation process for the automotive rescue service industry. This document is applicable to the brand value evaluation of the automotive rescue service industry. Main technical content: This document specifies the brand value evaluation model, brand strength evaluation indicators, and the content of the brand value evaluation process for the automotive rescue service industry. The overall structure adopted in this document is as follows: 1. Scope; 2. Normative reference documents; 3. Terms and definitions; 4. Brand value evaluation model; 5. Brand strength evaluation indicators; 6. Brand value evaluation process.