T/SZS 4012-2020 Intellectual property service brand creation guideline
T/SZS 4012-2020 Intellectual property service brand creation guideline
Basic Information
Scope
Scope: This standard specifies the strategies, principles, and objectives of brand building for intellectual property services, as well as basic safeguards, the creation process, brand communication, brand protection, brand development, monitoring, evaluation, and improvement. This standard applies to the brand building work of intellectual property service institutions in Shenzhen City. Main technical content: This standard specifies the strategies, principles, and objectives of brand building for intellectual property services, as well as basic safeguards, the creation process, brand communication, brand protection, brand development, monitoring, evaluation, and improvement. This standard applies to the brand building work of intellectual property service institutions in Shenzhen City.