T/CCBD 20-2022 Active Group standards

T/CCBD 20-2022 Guidelines for the cultivation and management of small and medium-sized enterprise brands

Publish Date: 2022-12-30 Implement Date: 2022-12-30 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CCBD 20-2022

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Integrated

ICS Name: Patents, intellectual property rights

Publish Date: 2022-12-30

Implement Date: 2022-12-30

Scope

Scope: This document provides a framework for the cultivation and management of brands for SMEs in China, including brand management environment analysis, brand strategy, brand management implementation, brand performance evaluation, and continuous improvement. This document is suitable for guiding medium, small, and micro enterprises in brand cultivation and management, and can also be used as a basis for third-party evaluations of the brand performance level of SMEs in China. Main technical content: This document provides a framework for the cultivation and management of brands for SMEs in China, including brand management environment analysis, brand strategy, brand management implementation, brand performance evaluation, and continuous improvement. The overall structure of this document is as follows: 1 Scope; 2 Normative reference documents; 3 Terms and definitions; 4 Brand environment analysis; 5 Brand strategy; 6 Implementation; 7 Brand performance management; and Brand continuous improvement.