GB/T 39071-2020 Active National standards

GB/T 39071-2020 Brand evaluation—Guidelines for consumer perception measuring

Publish Date: 2020-07-21 Implement Date: 2021-02-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Basic Information

Standard Code: GB/T 39071-2020

Standard Type: National standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Patents, intellectual property rights

Publish Date: 2020-07-21

Implement Date: 2021-02-01

Pages: 17 pages

Scope

This standard provides guidelines for measuring brand perception indicators based on consumer perception, as well as measurement procedures and the application of the results.
This standard is applicable to the measurement and analysis of a single brand from the perspective of consumer perception.