T/LYCY 003-2019 Active Group standards

T/LYCY 003-2019 The evaluation of brand value of woody oilseed enterprises

Publish Date: 2018-12-08 Implement Date: 2019-01-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/LYCY 003-2019

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Patents, intellectual property rights

Publish Date: 2018-12-08

Implement Date: 2019-01-01

Scope

Scope: This standard specifies the terms, definitions, evaluation principles, and evaluation methods related to the evaluation of brand value for woody oilseed enterprises. This standard applies to the evaluation of the value of brands of woody oilseed enterprises or enterprise groups (hereinafter collectively referred to as "enterprises"), and can also serve as a basis for industry organizations and third parties to conduct brand value evaluations of enterprises. Main technical content: woody oilseed: oilseeds from woody plants that can be used for oil extraction. 3.2 Brand: An intangible asset related to marketing, including (but not limited to) names, terms, symbols, images, logos, designs, or combinations thereof, used to distinguish products, services, and/or entities, or a combination of these, which can form a unique impression and association in the minds of stakeholders and generate economic benefits (value). Enterprise brand: The comprehensive image of an enterprise (including its products and services) formed by elements such as its capabilities, quality, value, reputation, influence, and corporate culture, and reflected through management and activities related to its name, logo, and image design. Brand evaluation: The judgment of the elements of an enterprise's brand capabilities, quality, value, reputation, influence, and corporate culture. 3.3 Monetary brand value: The economic value of a brand expressed in transferable monetary units. Note: The calculated brand value can be a single value or a range of values. 3.4 Multi-cycle excess earnings method: Calculating the present value of future residual cash flows after deducting all other assets required for enterprise operations to estimate the brand value. 3.5 Brand cash flow: The monetary form of income generated by the brand. 3.6 Rapid growth period: A future period during which the cash flow of an enterprise's brand can be clearly predicted when conducting a brand value evaluatio