T/CCBD 27-2024 Active Group standards

T/CCBD 27-2024 Brand Development Good Behavior Evaluation Guideline

Publish Date: 2024-04-09 Implement Date: 2024-04-09 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CCBD 27-2024

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Integrated

ICS Name: Patents, intellectual property rights

Publish Date: 2024-04-09

Implement Date: 2024-04-09

Pages: 7 pages

Scope

Scope: This document sets out the evaluation principles, evaluation requirements, evaluation content, evaluation procedures, and application and management of results for relevant organizations participating in the evaluation of Chinese brand value. Main technical content: This document sets out the evaluation principles, evaluation requirements, evaluation content, evaluation procedures, and application and management of results for relevant organizations participating in the evaluation of Chinese brand value. This document is applicable to the evaluation of relevant organizations participating in the evaluation of Chinese brand value and the continuous improvement of their brand-building capabilities. The overall structure of this document is as follows: 1 Scope; 2 Normative reference documents; 3 Terms and definitions; 4 Evaluation principles; 5 Evaluation requirements; 6 Evaluation content; 7 Evaluation procedures; 8 Conclusion, application, and management