GB/T 29185-2012
Replaced
GB/T 39869-2021
Active
National standards
GB/T 39869-2021 Brand evaluation—Tourist destination
GB/T 39869-2021 Brand evaluation—Tourist destination
Basic Information
Standard Code:
GB/T 39869-2021
Standard Type:
National standards
Standard Status:
Active
is_force_gb:
no
CCS Name:
Standardized management and general provisions
ICS Name:
Patents, intellectual property rights
Publish Date:
2021-03-09
Implement Date:
2021-10-01
Pages:
11 pages
Scope
This standard specifies the terms and definitions for tourism destination brand evaluation, the brand value measurement model, the brand strength measurement indicators, the brand value measurement process, and reports.
This standard is applicable to tourism destination brand evaluation and can also serve as a basis for industry organizations and third parties to conduct brand evaluations of enterprises.
Development Information
Referenced Standards
GB/T 16766-1997 Basic terms of service in tourism
GB/T 16766-2010 Basic terminology in travel and tourism
GB/T 16766-2017 Basic terminology in travel and tourism
GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation
GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method
GB/T 29188-2022 Brand valuation—Multi-cycle excess earnings method
GB/T 31284-2014 Brand valuation—Tourism
Related Standards
GB/T 29186-2012
Replaced
GB/T 29186-2012 Brand value—Elements
GB/T 29187-2012
Active
GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation
GB/T 29188-2012
Replaced
GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method
GB/T 31277-2014
Replaced
GB/T 31277-2014 Brand valuation—Retail industry
GB/T 31278-2014
Active