GB/T 31284-2014 Active National standards

GB/T 31284-2014 Brand valuation—Tourism

GB/T 31284-2014 Brand valuation—Tourism

Publish Date: 2014-09-30 Implement Date: 2014-12-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Basic Information

Standard Code: GB/T 31284-2014

Standard Type: National standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Patents, intellectual property rights

Publish Date: 2014-09-30

Implement Date: 2014-12-01

Pages: 13 pages

Scope

This standard specifies the relevant requirements for the calculation model, evaluation indicators, and evaluation process of the brand value of tourism enterprises or enterprise groups (hereinafter referred to as "enterprises").
This standard is applicable to the evaluation of the brand value of tourism enterprises or enterprise groups (hereinafter collectively referred to as "enterprises"), and can also serve as a basis for industry organizations and third parties to conduct brand value evaluations of enterprises.

Development Information

Word Count: 21 Thousand words Pages: 13 pages

Referenced Standards

GB/T 16766-2010 Basic terminology in travel and tourism GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method GB/T 29185-2012 Brand value—Vocabulary GB/T 29185-2021 Brand—Vocabulary GB/T 29186-2012 Brand value—Elements GB/T 29186.1-2021 Evaluation of brand value elements—Part 1:General principles GB/T 29186.2-2021 Evaluation of brand value elements—Part 2:Tangible elements GB/T 29186.3-2021 Evaluation of brand value elements—Part 3:Quality elements GB/T 29186.4-2021 Evaluation of brand value elements—Part 4:Innovation elements GB/T 29186.5-2021 Evaluation of brand value elements—Part 5:Service elements GB/T 29186.6-2021 Evaluation of brand value elements—Part 6:Intangible elements GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation

Related Standards

GB/T 29185-2012 Replaced

GB/T 29185-2012 Brand value—Vocabulary

Publish Date: 2012-12-10

GB/T 29186-2012 Replaced

GB/T 29186-2012 Brand value—Elements

Publish Date: 2012-12-10

GB/T 29187-2012 Active

GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation

Publish Date: 2012-12-10

GB/T 29188-2012 Replaced

GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method

Publish Date: 2012-12-10

GB/T 31277-2014 Replaced

GB/T 31277-2014 Brand valuation—Retail industry

Publish Date: 2014-09-30

GB/T 31278-2014 Active

GB/T 31278-2014 Brand valuation—Apparel,shoe and hat industry

Publish Date: 2014-09-30