GB/T 31277-2022 Active National standards

GB/T 31277-2022 Brand valuation—Retail industry

Publish Date: 2022-04-15 Implement Date: 2022-11-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Basic Information

Standard Code: GB/T 31277-2022

Standard Type: National standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Patents, intellectual property rights

Publish Date: 2022-04-15

Implement Date: 2022-11-01

Publisher: 国家市场监督管理总局、国家标准化管理委员会

Technical Committee: 全国品牌评价标准化技术委员会(SAC/TC 532)

Pages: 16 pages

Scope

本文件规定了零售业品牌价值评价的品牌强度、测算模型、评价过程。本文件适用于零售业企业品牌价值评价，可用于自我评价或第三方评价。

Development Information

Drafting Units:

上海市质量和标准化研究院、中国品牌建设促进会、中国标准化研究院、安徽省质量和标准化研究院、上海服装鞋帽商业行业协会、深圳市标准技术研究院

Drafting Persons:

徐雷、贾佳、吕安然、袁梦、李婷婷、吴芳、戴宇欣、邵逸超、康键、牛钢、李存、霍哲珺、吴树珍、杨志花

Word Count: 30 Thousand words Pages: 16 pages

Replace the following standards

GB/T 31277-2014 Brand valuation—Retail industry

Referenced Standards

GB/T 18106-2000 Classification of types of operation in retail business GB/T 18106-2004 Classification of retail formats GB/T 18106-2021 Classification of retail formats GB/T 29185-2012 Brand value—Vocabulary GB/T 29185-2021 Brand—Vocabulary GB/T 29186-2012 Brand value—Elements GB/T 29186.1-2021 Evaluation of brand value elements—Part 1:General principles GB/T 29186.2-2021 Evaluation of brand value elements—Part 2:Tangible elements GB/T 29186.3-2021 Evaluation of brand value elements—Part 3:Quality elements GB/T 29186.4-2021 Evaluation of brand value elements—Part 4:Innovation elements GB/T 29186.5-2021 Evaluation of brand value elements—Part 5:Service elements GB/T 29186.6-2021 Evaluation of brand value elements—Part 6:Intangible elements GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method GB/T 29188-2022 Brand valuation—Multi-cycle excess earnings method

Related Standards

GB/T 29185-2012 Replaced

GB/T 29185-2012 Brand value—Vocabulary

Publish Date: 2012-12-10

GB/T 29186-2012 Replaced

GB/T 29186-2012 Brand value—Elements

Publish Date: 2012-12-10

GB/T 29187-2012 Active

GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation

Publish Date: 2012-12-10

GB/T 29188-2012 Replaced

GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method

Publish Date: 2012-12-10

GB/T 31277-2014 Replaced

GB/T 31277-2014 Brand valuation—Retail industry

Publish Date: 2014-09-30

GB/T 31278-2014 Active

GB/T 31278-2014 Brand valuation—Apparel,shoe and hat industry

Publish Date: 2014-09-30