GB/T 29185-2012
Replaced
GB/T 39068-2020
Active
National standards
GB/T 39068-2020 Brand valuation—Exhibition industry
GB/T 39068-2020 Brand valuation—Exhibition industry
Basic Information
Standard Code:
GB/T 39068-2020
Standard Type:
National standards
Standard Status:
Active
is_force_gb:
no
CCS Name:
Standardized management and general provisions
ICS Name:
Patents, intellectual property rights
Publish Date:
2020-07-21
Implement Date:
2021-02-01
Pages:
12 pages
Scope
This standard specifies the requirements for the evaluation method of brand value, the index system of brand strength coefficient, and the process of brand value calculation for related brands in the exhibition industry. This standard is applicable to the evaluation of brand value for exhibition venues, exhibition supporting services, exhibition organizers or contractors, and other related enterprises or economic and trade exhibitions.
Development Information
Referenced Standards
GB/T 26165-2010 Trade exhibition—Terminology
GB/T 26165-2021 Trade exhibition—Terminology
GB/T 29185-2012 Brand value—Vocabulary
GB/T 29185-2021 Brand—Vocabulary
GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation
GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method
GB/T 29188-2022 Brand valuation—Multi-cycle excess earnings method
GB/T 30521-2014 Trade exhibition—Statistics
SB/T 10852-2012 Operational service regulation of exhibition center
GB/T 30521-2025 Statistical rules for trade exhibition
Related Standards
GB/T 29186-2012
Replaced
GB/T 29186-2012 Brand value—Elements
GB/T 29187-2012
Active
GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation
GB/T 29188-2012
Replaced
GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method
GB/T 31277-2014
Replaced
GB/T 31277-2014 Brand valuation—Retail industry
GB/T 31278-2014
Active