GB/T 29185-2012
Replaced
GB/T 31281-2025
Active
National standards
GB/T 31281-2025 Brand valuation—Petroleum and chemical industry
GB/T 31281-2025 Brand valuation—Petroleum and chemical industry
Basic Information
Standard Code:
GB/T 31281-2025
Standard Type:
National standards
Standard Status:
Active
is_force_gb:
no
CCS Name:
Standardized management and general provisions
ICS Name:
Patents, intellectual property rights
Publish Date:
2025-08-01
Implement Date:
2026-02-01
Pages:
12 pages
Scope
This document presents the brand strength, evaluation model, and evaluation process for assessing the brand value of enterprises in the oil and chemical industries.
This document is suitable for self-evaluation of enterprise brand value in the oil and chemical industries, and it is also applicable to industry organizations and third-party institutions conducting brand value evaluations of enterprises.
Development Information
Replace the following standards
Referenced Standards
Related Standards
GB/T 29186-2012
Replaced
GB/T 29186-2012 Brand value—Elements
GB/T 29187-2012
Active
GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation
GB/T 29188-2012
Replaced
GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method
GB/T 31277-2014
Replaced
GB/T 31277-2014 Brand valuation—Retail industry
GB/T 31278-2014
Active