T/HYXHJA 005-2023 The evaluation of the brand value of the Chinese Aniseed industry enterprises in Hanyuan

Scope

Main Technical Content: 4 Evaluation Requirements When conducting a brand value evaluation, the following requirements (including but not limited to) should be followed: — Select a scientific evaluation method based on the evaluation methods specified in international and national brand value evaluation technical standards, taking into account the actual situation of the enterprise. — Possess relevant work experience in brand value evaluation and strictly adhere to professional requirements such as fairness, compliance, and responsibility. — Rationally analyze the results of the brand value evaluation. — Provide reasonable suggestions for improving brand value. 5 Brand Categories Brand categories are primarily used to determine the type of the brand being evaluated. This document applies to the following brand categories (including but not limited to): — Corporate brands, targeting "Hanyuan pepper" production enterprises, specifically distinguishing brands primarily represented by the enterprise's name, terminology, symbols, image, logos, design, or their combinations. — Product brands, targeting "Hanyuan pepper" products, specifically distinguishing brands primarily represented by the product's name, terminology, symbols, image, logos, design, or their combinations. 6 Evaluation Methods The brand evaluation uses a scoring system with a maximum score of 1,000 points. The scoring and evaluation requirements for each indicator are provided in Appendix A. Based on the evaluation results, corporate brands can be rated as follows: — Brands with a score of 950 points or higher are rated as five-star brands. — Brands with a score of 900-949 points are rated as four-star brands. — Brands with a score of 800-899 points are rated as three-star brands. — Brands with a score of 700-799 points are rated as two-star brands. — Brands with a score below 700 are not rated. During the brand evaluation, the following aspects should be focused on:

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