GB/T 31278-2026
Active
National standards
GB/T 31278-2026 Brand valuation—Apparel,footwear and hat industry
GB/T 31278-2026 Brand valuation—Apparel,footwear and hat industry
Price:
$ 44.00
Basic Information
Standard Code:
GB/T 31278-2026
Standard Type:
National standards
Standard Status:
Active
is_force_gb:
no
CCS Name:
Standardized management and general provisions
ICS Name:
Patents, intellectual property rights
Publish Date:
2026-02-27
Implement Date:
2026-06-01
Pages:
20 pages
Scope
This document establishes the evaluation index system and scoring rules for evaluating the brand value of the textile and apparel, footwear, and hat industries, and describes the method of forming the evaluation results of brand value.
This document is applicable to the evaluation of brand value for textile and apparel, footwear, and hat enterprises or enterprise groups (hereinafter collectively referred to as "enterprises"), and is also applicable to industry organizations and third parties conducting brand value evaluations of enterprises. Other enterprises in the textile and accessories fields may refer to and implement it accordingly.
Development Information
Replace the following standards
Referenced Standards
Related Standards
GB/T 29185-2012
Replaced
GB/T 29186-2012
Replaced
GB/T 29186-2012 Brand value—Elements
GB/T 29187-2012
Active
GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation
GB/T 29188-2012
Replaced
GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method
GB/T 31277-2014
Replaced
GB/T 31277-2014 Brand valuation—Retail industry
GB/T 31278-2014
Replaced