GB/T 31278-2026 Active National standards

GB/T 31278-2026 Brand valuation—Apparel,footwear and hat industry

Publish Date: 2026-02-27 Implement Date: 2026-06-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: GB/T 31278-2026

Standard Type: National standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Patents, intellectual property rights

Publish Date: 2026-02-27

Implement Date: 2026-06-01

Pages: 20 pages

Scope

This document establishes the evaluation index system and scoring rules for evaluating the brand value of the textile and apparel, footwear, and hat industries, and describes the method of forming the evaluation results of brand value.
This document is applicable to the evaluation of brand value for textile and apparel, footwear, and hat enterprises or enterprise groups (hereinafter collectively referred to as "enterprises"), and is also applicable to industry organizations and third parties conducting brand value evaluations of enterprises. Other enterprises in the textile and accessories fields may refer to and implement it accordingly.