T/CCBD 24-2023 Active Group standards

T/CCBD 24-2023 Guidelines for Initial Public Offering enterprises brand cultivation

Publish Date: 2023-11-17 Implement Date: 2023-11-17 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CCBD 24-2023

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Patents, intellectual property rights

Publish Date: 2023-11-17

Implement Date: 2023-11-17

Pages: 10 pages

Scope

This document outlines the formulation of a brand strategy for companies going public for the first time (IPO), the process of brand cultivation, the evaluation of brand cultivation, and requirements for improvement and innovation. This document is suitable for guiding IPO companies in developing their brands and continuously enhancing their brand value, and can also serve as a basis for third-party organizations to assist IPO companies in building their brands.